Em is Emelie Appelgren from Örebro. And we have high hopes for this one. There’s a stonking great gap in the Swedish pop market now that September’s gone all serious on us and Velvet’s gone AWOL. But Em and the team behind her are upfront about being on a mission to fill this void in our lives – as they’re missing that kind of music by that kind of popstar too. All sounds good so far!